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Humans at Work: A Love Letter to Work
Story Evaluation - 01
Back in February of 2019, I was approached by SkillScout, a Chicago-based production agency that services Human Resources through employee-branded video, to design a visual identity for their new documentary series, Humans at Work: A Love Letter to Work.
Exploring the Nameplate - 01
Story Evaluation - 02
The designs would function to capture and maintain the "humanness" of the documentary series that would feature three different workers operating and communicating their love for the work they do. The film would be based in St. Paul, Minnesota and sponsored by the Knight Foundation. The goal was to create a visual for a film that warranted its own brand.
Exploring the Nameplate - 02
Story Evaluation - 03
The deliverables included the following:
+ Nameplate Logo + Brandmark + Intro/Outro Visual + Title Slides
Final Nameplate Application
Narrative Design - 01
Upon deciding the design direction the challenge truly reared its head when we began building the brand mark. We knew the concept would be abstract and delicate because of the direction of footage. We wanted to be careful to not overstate the point. My client wanted the mark to maintain a softness that also communicated the strength of human joy in a workplace environment.
Wrestling with the Mark - 01
Narrative Design - 02
After several iterations of design, my client sent me a few ideas that she'd quickly drawn out on a napkin in the airport. She sent a sketch of a thumbprint with a heart etched in the center. The concept was very abstract. I wondered how it would translate digitally. With careful application we discovered that this sketch was exactly what we needed to move in the right direction for the brand.
Wrestling with the Mark - 02
Narrative Design - 02
The fingerprint brand mark and the softened nameplate communicated the feeling of “leaving your mark” on the world through work. With just enough softness to lean a listening ear and just enough structure to theorize on human work ethic. In the end, my client celebrated, feeling that the final marks were spot on.