Posts in Brandcare
Why You Should Focus on Building a Brand and Not Just a Brand Image

One of the biggest lies in branding is that you need to have everything figured out at once. It can become very easy to be product-focused instead process-driven. As soon as the business idea or creative concept floats through our minds, we’re immediately claiming Instagram accounts, website domains, and curating feeds. We focus on looking good before we’re doing good.

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